You have most likely chosen WordPress as your default website platform to benefit from near limitless freedom and control in producing and managing your content and business processes. Afterall, it isn’t hard to see why WordPress powers more than a quarter of all websites around the world.
When starting a website via WordPress, it is easy to get absorbed in the technicalities and overlook the website’s marketing goals. The problem worsens if you have to market your website in a competitive market such as Australia.
To help out fellow WordPressers, I will discuss five methods to market your WordPress website in Australia.
- Crafting Engaging Content
- Optimize Local SEO for WordPress
- Build Lists Using Email Marketing
- Spearhead Social Media Marketing
- Choose Suitable Theme and Plugins
Craft Engaging Content
Producing Crafting quality content that engages the audience is where you should spend most of your time and effort. The only question: “How do you create killer content for your audience?”
Well, firstly, get an accurate understanding of your target audience as best as possible. Start with a buyer persona and map out their pain points, thoughts, lifestyle habits, and preferences. Once you get this right, you can then select the content type (e.g. blogs, video, infographics, GIFs) best engages them.
Make sure you publish blog articles and do guest posting as much as possible. Offering interesting (and free) information in your blogs is an excellent and cost-effective way of directing traffic to your website. Through social share media buttons, it can help create online word-of-mouth that adds great value to your brand positioning efforts.
Optimize Local SEO for WordPress
Upon hearing SEO, one would think of laboriously spending months to getting your WordPress website to appear in the top page search results. While it is no walk in the park, you are much better off optimizing your website for better rankings in local searches.
This means that instead of competing with thousands and thousands of companies around the world for the top spot, you dominate search results in the local area, such as in Australia (or more specifically, Sydney or Melbourne).
First things first; if you have a bricks-and-mortar outlet, you should register a Google My Business page. Upload pictures to strengthen the posting and make sure that business description and hours are correct.
Furthermore, make sure that the NAP (Name, Address, Phone number) details on your Google page, and that it matches the information on your website. Next, focus on getting local reviews from customers to improve visibility and SEO ranking for local searches.
Build Lists Using Email Marketing
So far, you have a stunning and quality blog and top ranking local search results for your website, but how do you ensure they keep coming back to your website? The answer: email marketing.
Lists for email marketing are now considered important marketing assets and the importance increases in the context of local marketing. With a large list of Australian customer details and emails, you have the leverage to market your brand and website with full freedom and control.
A good way of building lists is to offer something that the customers think is valuable. You can choose to offer free guides, interesting infographics, industry reports, and so on. A much more common way is to ask the readers to subscribe to your blogs. This is a reliable means of building trust and rapport with customers and encourage them to share your content on social media platforms.
Spearhead Social Media Marketing
No website these days can get the mileage in visibility and traffic without social media marketing. However, what you need to be careful of is not use social media for its sake alone and expect it to be a goldmine for your WordPress site.
In other words, you have to go about by a strategy of using the right social media channels relevant and specific to Australian audience.
For example, Twitter may not be an ideal platform for fashion bloggers, but is excellent for journalists, whereas Instagram works best the other way round. Similarly, Facebook (with the new publishing algorithm put in place) may not suit you if you don’t have a big budget. But, other platforms, such as Reddit, Tumblr, and Quora can be.
Choose Suitable Theme and Plugins
Let’s not forget; you’re using WordPress. So you have an edge in choosing from a host of themes and plugins for your needs. So why not use it for marketing your website as well? Here’s what you can do.
10 Top Marketing Themes in 2018
There are tons of WordPress themes that blend the right mix of SEO features, top-notch design, and user experience. Below is a list of 10 best marketing themes you can choose from in 2018.
Choosing the right theme will depend on the type of business you are and the type of goals you have. For example, if you are content focused site, you will need to choose a WordPress theme that brings your content in sharp focus.
Top Plugins to Enhance Website Reach
One of the many strengths of WordPress over other CMS platforms is its plethora of plugins that help provide unique functionalities. Marketing your WordPress website in terms of SEO, lead generation, email marketing, and ecommerce shopping, has all become exceptionally easier thanks to plugins technology.
However, there are only a limited number of plugins you can actively use to rev up your website performance. This brings the question: “Which WordPress plugins are the most relevant for achieving your marketing goals?”
Some of these are:
- Broken Link Checker
- Monster Insights
- Google Analytics
- Open Site Explorer
- MotoPress Content Editor
- W3 TotalCache
- Google XML Sitemaps
- Ad Rotate
- WordPress Ad Widget
- Ultimate Ads Manager
- Title Experiments
While there is no hard-and-fast rule about how you can go about marketing your WordPress website in Australia, the aforementioned ways serve as signposts to get your marketing off the ground. So are you pumped to shift your marketing gear? Let me know how you intend to market your WordPress website.